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Read the claim

How to read an adult product claim

A useful claim tells you what was assessed and how.

Separate a description from a finding

Words such as “premium” and “discreet” may describe a brand’s intention. A measured claim needs more context. Ask what was assessed, under which conditions, and by whom. Without that information, treat a statement as something to investigate rather than a result you can compare.

Find the original explanation

When an article repeats a number or certification claim, look for the manufacturer’s supporting information and its scope. A statement about one component does not automatically describe the whole product. A measurement for one setting does not necessarily apply to another. Keep the exact model and version in view.

Allow the answer to be unknown

Missing information is a useful finding. Write it down and ask the seller a specific question. Prove does not publish invented lab scores or label an item tested when it has not been tested. The aim is to help you recognize what a claim does and does not establish before it influences your purchase.

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